Alison Lou

Alison Lou is a New York-based jewelry designer known for her enamel and diamond pieces — whimsical, fine jewelry with a cult editorial following.

Despite strong brand search volume and editorial presence, Alison Lou wasn't capturing non-brand high-intent queries on Google. Shopping campaigns were unstructured and the product feed wasn't optimized for the search terms that jewelry buyers actually use.

We rebuilt the Shopping product feed with jewelry-specific optimization — gemstone type, material, occasion, and price tier all systematically incorporated into titles and descriptions. Custom labels were built for margin tier and new arrivals. Smart Bidding was layered with audience signals from high-LTV customer data.