Baltic Born

Baltic Born is a women's fashion brand known for affordable, on-trend dresses and co-ords with an enthusiastic social media following.

Baltic Born had strong top-of-funnel traffic and social engagement, but email revenue was inconsistent — mostly tied to manual campaigns. Automated flows were either absent or underperforming. The brand needed a scalable owned-channel strategy.

We audited their existing email setup and rebuilt their automation architecture from scratch: a high-converting welcome series, a detailed browse-abandonment flow, and a multi-stage cart recovery sequence. Simultaneously, we restructured their Meta campaigns around lookalike audiences built from high-LTV email buyers.