Belle Glos

Belle Glos is a celebrated Pinot Noir producer known for their single-vineyard expressions and a loyal following among serious wine enthusiasts.

Email communications were purely transactional — order confirmations and occasional promotions. The brand's rich story of vineyard heritage and winemaking craft wasn't being used to deepen customer relationships or drive repeat purchases.

We built a storytelling-first email program with educational content about terroir, vintage notes, and food pairings at the core of every automated sequence. A membership club onboarding flow, vintage release notifications, and a collector's education series became the backbone of passive revenue generation.