Coeur Sports

Coeur Sports is a women-focused performance apparel brand for triathletes and endurance athletes — technical gear designed by athletes, for athletes.

Coeur had a deeply loyal community but limited digital acquisition outside of organic channels. Paid social had been tried without success and email was underutilized as a retention channel. Year-over-year revenue growth had plateaued.

We rebuilt the Meta acquisition strategy around athlete lifestyle content — race-day preparation, training footage, and sponsored athlete stories resonated far better than product-focused creative. Email segmentation by sport (tri vs. cycling vs. run) allowed highly relevant product recommendations and training content.