Coracao Confections

Coracao Confections makes organic, plant-based chocolates and confections — a premium brand at the intersection of clean eating and indulgence.

The brand had strong educational content about their ingredients and sourcing story but no infrastructure to deliver it at the moment it mattered most — when someone signed up but hadn't yet purchased.

We built a five-part welcome series that told the Coracao story progressively: from cacao sourcing to health benefits to customer testimonials to a targeted first-purchase offer. SMS was layered in for subscribers who didn't open email within 24 hours, creating a two-channel safety net.