Dana's Bakery

Dana's Bakery is known for their innovative French macaron flavors with American twists, sold both locally and online to a passionate national customer base.

Online revenue was modest despite a highly loyal following and strong press coverage. The Shopify store experience didn't reflect the brand's playful, indulgent personality, and there was almost no automated email infrastructure to retain the customers they were acquiring.

We redesigned the Shopify store with a focus on gifting occasions and bundle-building, dramatically increasing average order value. A complete email flow suite was deployed — from a flavor-quiz welcome series to a 4-step post-purchase indulgence education sequence. Replenishment flows for subscription customers were personalized by flavor preference.