DC Mouthguards

DC Mouthguards makes professional-grade custom-fit mouthguards for combat sports athletes — used by UFC fighters, BJJ competitors, and serious martial artists worldwide.

DC Mouthguards was operating on an outdated, custom-built CMS that was strangling organic performance. Pages weren't indexing properly, site speed was poor, and Google Shopping campaigns couldn't leverage modern feed formats.

We migrated to Shopify with a comprehensive SEO preservation strategy and immediately began building out a technical content layer — sport-specific landing pages, fit-system education content, and a structured schema implementation for product and review data. Google Ads campaigns were rebuilt post-migration to capitalize on organic gains.