Precision CRO for a precision hardware brand.
The Brand
Henge Docks engineers premium docking stations for Apple laptops — beautifully machined aluminum products for the professional who demands both performance and aesthetics.
The Challenge
Henge Docks had a technically strong product with a passionate community but suffered from a high drop-off rate between product page and checkout. The buying process required compatibility decisions that many customers weren't confident making, leading to abandoned sessions.
Our Approach
We introduced a compatibility wizard — a three-step selector that matched customers to the right dock based on their specific MacBook model. This eliminated the primary pre-purchase hesitation and reduced support ticket volume significantly. Product page trust signals were rebuilt around compatibility guarantees and a 30-day trial.
The Results
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