House of Spoils

House of Spoils creates distinctive home goods with an editorial sensibility — objects for living that sit at the intersection of art, function, and storytelling.

As a new brand with zero paid social history, the challenge was building an audience and generating first-party data quickly enough to make Meta campaigns efficient before the launch window closed.

We launched with a content-first approach — six weeks of organic seeding before any paid spend, building a warm audience that Meta could then model. A narrow product focus on two hero items with high visual impact kept creative concentrated. Lookalike audiences built from early purchasers scaled predictably.