Kana

Kana makes performance-focused superfood products — adaptogens, functional mushrooms, and nootropic blends — for the health-optimizing consumer.

Despite a strong product and compelling clinical backing, Kana was struggling to break through in a saturated wellness market. Paid channels weren't scaling because the messaging was too generic and the creative too clinical for a Meta environment.

We developed a problem-first creative framework — leading with relatable symptoms (afternoon crashes, poor focus, bad sleep) before introducing Kana as the solution. Influencer-style UGC ads were produced and iterated weekly. A subscription model was introduced with optimized checkout incentives that dramatically improved LTV.