LESET

LESET is a contemporary women's fashion brand known for elevated basics and resort-ready silhouettes with an understated luxury positioning.

LESET had a strong email list but their on-site experience wasn't primed to convert. CRO and email were managed independently, creating a disconnect between the customer's browsing session and the follow-up communications they received.

We integrated CRO and email strategy so improvements to product pages were reflected in email creative, and email behavioral data informed on-site personalization. New segmentation based on browsing behavior triggered more relevant post-visit flows, dramatically improving recovery rates.