Lujo Living
Premium rebrand tripled average order value
Transforming a mid-market home brand into a luxury destination.
The Brand
Lujo Living offers premium outdoor and poolside furniture with a design aesthetic inspired by the world's most celebrated resort properties.
The Challenge
Lujo was competing on price against mass-market competitors despite having a genuinely superior product. The brand identity didn't communicate the premium nature of the materials and craftsmanship, resulting in persistent underpricing pressure.
Our Approach
We executed a full luxury rebrand — editorial photography shot at aspirational resort settings, a new visual identity with refined typography, and product storytelling that emphasized materials and craftsmanship details. The Shopify experience was rebuilt as a showroom-style journey rather than a traditional product catalog.
The Results
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