Margerum Wine Company

Margerum Wine Company is a Santa Barbara wine producer celebrated for their Rhône-style blends and a tasting room experience that converts visitors into lifelong fans.

Wine club membership was the lifeblood of Margerum's DTC business, but signups were almost entirely driven by in-person tasting room visits. Digital channels weren't contributing meaningfully to club growth despite a growing email list of tasting room visitors.

We built a post-visit email sequence triggered by tasting room visit data, capturing customers during the 72-hour window when brand affinity was highest. This was paired with a wine club benefits email series and a referral incentive flow for existing club members.