Miaou

Miaou is an LA-based fashion brand known for its body-positive, playful aesthetic with a devoted Gen Z and millennial following.

The brand had incredible organic traction but scaling through paid channels kept burning budget without proportional return. Ad creative felt misaligned with the brand's character, and audiences weren't structured to minimize overlap or maximize funnel efficiency.

We developed a Miaou-specific creative brief framework that maintained the brand's irreverence while optimizing for direct response. Creative was stratified by funnel stage — awareness content used editorial UGC while retargeting used product-forward formats. Audience architecture was rebuilt around behavioral signals from top 15% purchasers.