Nexbelt

Nexbelt makes innovative ratchet-style belts with a precision fit system — the anti-buckle belt trusted by professionals, golfers, and everyday wearers seeking a clean, notch-free look.

Google Ads campaigns were structurally inefficient — all product categories were lumped into a single PMAX campaign with no differentiation by intent level, margin, or product priority. ROAS was declining month-over-month.

We dismantled the blanket PMAX setup and rebuilt with distinct campaigns for each product family (dress belts, casual belts, golf, tactical), each with their own asset groups, bid strategies, and audience signals. Google Shopping feed was enriched with fit-system messaging that increased click quality significantly.