Creative-first paid social that turned a denim brand into a DTC powerhouse.
The Brand
Oliver Logan is a premium denim brand focused on sustainable production and inclusive sizing, building a community of loyal, values-driven customers.
The Challenge
The brand's Meta campaigns were running with stale creative and a broad targeting approach that was bleeding budget. ROAS had steadily declined over six months and the team lacked a structured creative testing process.
Our Approach
We implemented a rapid creative iteration system — launching 6 new concepts per week, each testing a different hook, format, and audience pairing. Winning creative was scaled within 48 hours, and losing formats were cut immediately. Creative analysis revealed that founder-story reels drove 3x the click-through rate of product photography.
The Results
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