Rachel Lynn Chicago
Email flows contribute $85K/month in passive revenue
Turning a fine jewelry brand's email list into a passive revenue engine.
The Brand
Rachel Lynn Chicago creates handcrafted fine jewelry with bold, wearable designs — bridging accessible luxury with artisan craftsmanship in the Chicago tradition.
The Challenge
Rachel Lynn had a highly engaged email list of jewelry enthusiasts but no structured automation to capture purchase intent at the right moment. Revenue from email was almost entirely from manual campaign sends.
Our Approach
We built a 12-flow email architecture spanning the entire customer lifecycle — from a personalized style-matching welcome series to a gifting occasion sequence triggered by browsing history, anniversary notifications, and a layered winback program for lapsed buyers.
The Results
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