Retrospec

Retrospec makes affordable outdoor recreation equipment — paddleboards, yoga mats, bikes, and fitness gear — for people who want to live actively without premium price tags.

Media spend was split inefficiently across Meta and Google with no cohesive customer journey between channels. Attribution was broken, making it impossible to understand which touchpoints were driving revenue.

We rebuilt the attribution model using a data-driven approach that credited value across the full journey rather than last-click. Meta campaigns were redesigned around seasonal activity moments (summer paddle, spring yoga) while Google Shopping captured high-intent product searches. Creative was differentiated by channel.