The Scott Brothers
Launched 3 product lines in 90 days
Rapid product launches for a celebrity home brand at scale.
The Brand
The Scott Brothers (Drew and Jonathan Scott) home brand offers design-forward home goods, decor, and renovation products with the credibility of HGTV's favorite hosts.
The Challenge
The brand needed to rapidly expand its product catalog without disrupting existing operations. Three separate product lines — textiles, seasonal décor, and hardware — were slated to launch within a single quarter, each requiring different merchandising approaches.
Our Approach
We built a scalable product launch playbook that standardized the Shopify product setup, photography requirements, and email launch sequence for each product family. A templated CMS system allowed the brand team to self-manage future launches without agency involvement.
The Results
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