Truewerk

Truewerk makes high-performance workwear for tradespeople and outdoor professionals — technical garments built to last in demanding conditions.

Despite strong brand awareness and consistent ad spend, Truewerk's conversion rate lagged behind industry benchmarks. Checkout drop-off was unusually high, and product pages weren't doing enough to convert consideration into purchase.

We ran a full CRO audit — heatmaps, session recordings, funnel analysis — and identified the top friction points. New product page templates were deployed with restructured benefit hierarchy, size-fit guides, and real job-site reviews prominently featured. Checkout was simplified to a single-page format with trust signals at key decision moments.